Why this project matters
A working feature set cannot make up for an identity that has not yet been designed. The next step is to establish a coherent premium visual direction.
Where the work stands
The larger visual redesign is parked in the supplied report.
The next useful proof
Resume the premium private-club, hospitality and editorial design pass when the project is active again.
What this record does not claim
The current visual direction is not represented as the intended finished experience.
Project state is specific to the reviewed report. An implementation, merge, test result, production deployment and physical observation are separate claims; one does not automatically prove the next.



